Fonts play an essential role in portraying the mood and genre of a film by conveying specific emotions and characteristics through their design. Different fonts can evoke different emotions, such as elegance, suspense, excitement, or fear, and they can also reflect the film's genre, whether it is a romantic comedy, horror, drama, or action.
For example, a serif font like the classic and fan-favorite Times New Roman can convey a sense of tradition, sophistication, or formality, which would be appropriate for a period drama or a historical film. In contrast, a handwritten or script font can suggest a personal and intimate tone, such as in a romantic movie.
Further than just font-selection, the size, color, and placement of the text can also influence the audience's perception of the film. For instance, a bold and large font can create a dramatic effect and indicate an important message or event. A small and light font can suggest a subtle or delicate mood. The color of the font can also express emotions, with warm colors like red and orange conveying passion or danger, and cool colors like blue and green creating a sense of calm or mystery. The color and size will be stressed once we place our font on our components. For now, let's dive into the selection.
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For this specific project, font is an element that stays consistent throughout the title screen, promotion, and publicity campaign. Since our piece involves such a large and hidden genre swap, finding the right font is even more crucial.
To embody both romance and heist, we thought a font that appears bold and professional would do the trick. That way, it can be interpreted as sleek and classy (leaning towards romance), and also intense and demanding (portraying drama and heist).
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| "Absender" on DaFont.com |
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| "HUN-din 1451" on DaFont.com |
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