Title battle + Social media!

Hey, blog!

Happy week #3.

First things first, Jack and I have decided two titles to choose between.

Option #1: TILT- It's short. It's clean. It's cool. To "go on tilt" means to gamble recklessly and aggressively after a bad or improbable beat. This parallels to the utter recklessness of planning a heist after the bad beat of getting let go from a job, like our main character. 

Option #2: TAKE OUT- Also clean and short. Different meaning. Takeout could reference food from the restaurant that you see originally and also play as a double meaning to be taking-out funds from it (stealing).

* We decided we are going to finalize a title a bit later on after our script is finished in order to capture the complete essence the best.  

. . .

In the mean time, we have created a social media account for our short film! The username is obviously tentative due to our title battle, but the point is that the account is in existence! 

It's not done-up or anything yet, but we will start posting on it week by week as soon as we start production. We are going to post things like:

• Trailers and teasers
• Consumer surveys
• Behind-the-scenes
• In-the-making-of shorts
• Where to find the film
• Pretty promotion pictures (consistent fonts & colors, of course)

    This social media account will be a key factor for our film to connect to our target audience: young adults. Instagram is a popular platform for promotion and happens to be the perfect platform for our TA as opposed to Facebook which has an older target audience, and TikTok which leans more towards an informal posting style. 

    We will also follow similar accounts such as other short films or film companies such as A24, a popular independent company that has a similar target audience, and Smokehouse Pictures, the company behind Oceans 8, a popular heist-style movie that I previously studied. Also, we followed similar student-produced short films.

Some accounts we follow: